Email Marketing Content Writer & Strategist

The Position:

If you’re awesome at B2B content writer or strategist – this role is for you!

Reporting to the Senior Demand Generation Manager - leveraging your extensive experience with other B2B businesses, you’ll write content (with the support of our content team) and strategize strategies to support our lead generation and accounts base marketing campaign that take prospects through each stage of the buying decision process and deliver sales ready leads.

What you’ll be responsible for:

Your goals will be to identify different segments and personas and create optimum journeys and write the content.

Work with our content team to finalise and add value to your that get prospects to take action based on your sales funnel content strategies.

What you’ll need to bring to Maropost:

Oversee the marketing calendar to ensure an optimum level of communication per persona (and each individual prospect) and timely execution of campaigns.

Work in close collaboration within the marketing team to identify content funnel strategies and journeys that take prospects through the buying decision process and produce sales ready leads.

Design strategies that attract visitors, convert to known prospects, nurture and drive inbound sales leads.

Identify different segments and triggers in our prospect audiences to create campaigns and sequences for – to convert each of them into sales ready leads across various exciting content assets and identify new content requirements. Create distinct, detailed personas and relevant journeys for each of them.

Map out and oversee the production of all nurture funnels and sequences, newsletters, and single blast s for each segment /persona.

Identify strategies to grade campaign audience members by their level of engagement and intent to feed outbound MQLs to the sales team.

Plan and write content for each and work with our designers and

• Experience

  2 - 5 Years

• No. of Openings

  1

• Education

  Post Graduate (M.B.A/PGDM, M.C.A)

• Role

  Email Marketing & Content Writer

• Industry Type

  Editors / Journalism / Content

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Home