-B2B and B2C sales/marketing. Client base- Govt. Construction builders, associated, contractors.-Expand market share with addition of new Influencers/ customers & generation of business from existing clients. Taking initiatives for product development as well as market expansion.-Identifying and appointing dealers for deeper market penetration and reach in depth market share.-Manage and develop construction chemical business and creating awareness of waterproofing products based on innovation and patented technology.-Devise sales plan, projects identification and distribution.-Collecting leads from retailers and visit to expected sites for demonstration and business generation.-Visit to architects and interior decorators and developers for increasing awareness of waterproofing products and generate business from them.-Conducting the retail audit to assess market potential, estimation of sale of competitors with a view to adopt suitable strategies for sale.