- Develop and implement social media strategies: The social media manager will be responsible for creating and executing comprehensive social media strategies to increase brand awareness and engagement.- Manage paid advertising campaigns: This role involves overseeing paid advertising campaigns on various social media platforms, including budget optimization and performance tracking.- Utilize SEO knowledge: The social media manager should have a good understanding of search engine optimization (SEO) principles to optimize social media content for better visibility and reach.- Collaborate with influencers: Building relationships and collaborating with influencers to promote the brand and reach a wider audience will be a key responsibility of the social media manager.- Utilize social media tools: Proficiency in using social media management tools to schedule posts, track analytics, and monitor engagement is essential for this role.- Manage social media platforms: The social media manager will be responsible for managing and maintaining the brand's presence on various social media platforms, including creating and curating content.- Video editing skills: Basic video editing skills are required to create engaging video content for social media platforms.Required Skills and Expectations:- Strong understanding of marketing strategies and principles.- Proficiency in paid advertising on social media platforms.- Knowledge of SEO best practices and how to apply them to social media.- Experience with influencer outreach and relationship management.- Familiarity with a variety of social media tools for scheduling and analytics.- Expertise in managing and optimizing content on different social media platforms.- Basic video editing skills for creating compelling video content.