- develop and implement social media strategies: the social media manager will be responsible for creating and executing comprehensive social media strategies to increase brand awareness and engagement.
- manage paid advertising campaigns: this role involves overseeing paid advertising campaigns on various social media platforms, including budget optimization and performance tracking.
- utilize seo knowledge: the social media manager should have a good understanding of search engine optimization (seo) principles to optimize social media content for better visibility and reach.
- collaborate with influencers: building relationships and collaborating with influencers to promote the brand and reach a wider audience will be a key responsibility of the social media manager.
- utilize social media tools: proficiency in using social media management tools to schedule posts, track analytics, and monitor engagement is essential for this role.
- manage social media platforms: the social media manager will be responsible for managing and maintaining the brand's presence on various social media platforms, including creating and curating content.
- video editing skills: basic video editing skills are required to create engaging video content for social media platforms.
required skills and expectations:
- strong understanding of marketing strategies and principles.
- proficiency in paid advertising on social media platforms.
- knowledge of seo best practices and how to apply them to social media.
- experience with influencer outreach and relationship management.
- familiarity with a variety of social media tools for scheduling and analytics.
- expertise in managing and optimizing content on different social media platforms.
- basic video editing skills for creating compelling video content.