Should map potential customers and generate leads Responsible for brand promotion and lead conversions. Responsible for post sales services and client relationship management Develops and implements strategic marketing plans, sales plans and forecasts to achieve corporate objectives Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail. Ensures effective control of marketing results and maintenance of designated budgets. Oversees and evaluates market research Establishes and maintains relationships with industry influence rs and key strategic partners. Directs sales forecasting activities and sets performance goals accordingly. Directs market channel development activity Reviews and analyses sales performances against programs, quotes and plans to determine effectivenessAny special skills required? Willingness to have tough conversations. There 's a difference between being willing and able to have fierce conversations and a desire to seek out conflict. ... Coaching. ... Talent identification. ... Clear communication skills. ... Ability to analyse data and understand how it fits the big picture