• Should map potential customers and generate leads
• Responsible for brand promotion and lead conversions.
• Responsible for post sales services and client relationship management
• Develops and implements strategic marketing plans, sales plans and forecasts to achieve corporate objectives
• Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
• Ensures effective control of marketing results and maintenance of designated budgets.
• Oversees and evaluates market research
• Establishes and maintains relationships with industry influence rs and key strategic partners.
• Directs sales forecasting activities and sets performance goals accordingly.
• Directs market channel development activity
• Reviews and analyses sales performances against programs, quotes and plans to determine effectiveness
Any special skills required?
• Willingness to have tough conversations. There 's a difference between being willing and able to have fierce conversations and a desire to seek out conflict. ...
• Coaching. ...
• Talent identification. ...
• Clear communication skills. ...
• Ability to analyse data and understand how it fits the big picture