Golden Birds Farmers Producer Company

Kanpur, Uttar Pradesh

Key Accountabilities and ResponsibilitiesUnderstand the target markets, including industry, company, project, company contacts and which market strategies can be used to attract clientsAttract interest in products and services by advertising, networking, developing relationships and listening to feedbackDevelop and manage special projects as required, including research assignments, presentations and project documents for marketing and communications, go-to-market, and business development initiativesAttend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.Take part in public speaking engagements in both a formal and informal settingDevelop, manage and execute events and tradeshows to create business development and networking opportunitiesMonitor incoming communications and leads for the agriculture practiceParticipate and assist with proposals, manage and coordinate the RFP process by building out the teams, identifying key concepts to be highlighted and presenting to the potential clientManage the creation of marketing collateral and promotional material to support the agriculture practices marketing initiatives and related go-to-market and business development activitiesSet digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)Measure and analyze the success of all marketing initiativesBuild strong stakeholder relationships with key contacts (internal and external)Extensive travel within the province is required as well as some out of province travel for events