1. Planning and carrying out PR campaigns and strategies2. Approaching new clients and providing packages of press releases3. Monitoring the public and media's opinion for client or employer4. Writing, editing press releases, leaflets, brochures, speeches, newsletters, websites, and social media content5. Utilizing all forms of media, including national, regional, and trade press, to build, maintain and manage the portrayal of a business6. Representing the company at events7. Training employees on how to handle media inquiries and press interviews8. Developing good working relationships with the media and liaising with the press on potential news stories9. Writing and editing in-house magazines, case studies, and annual reports10. Managing and updating social media posts11. Devising and coordinating photo opportunities12. Managing, arranging, and overseeing events13. Monitoring publicity and press coverage14. Commissioning market research15. Coordinating paid and unpaid advertising