1. Planning and carrying out PR campaigns and strategies
2. Approaching new clients and providing packages of press releases
3. Monitoring the public and media's opinion for client or employer
4. Writing, editing press releases, leaflets, brochures, speeches, newsletters, websites, and social media content
5. Utilizing all forms of media, including national, regional, and trade press, to build, maintain and manage the portrayal of a business
6. Representing the company at events
7. Training employees on how to handle media inquiries and press interviews
8. Developing good working relationships with the media and liaising with the press on potential news stories
9. Writing and editing in-house magazines, case studies, and annual reports
10. Managing and updating social media posts
11. Devising and coordinating photo opportunities
12. Managing, arranging, and overseeing events
13. Monitoring publicity and press coverage
14. Commissioning market research
15. Coordinating paid and unpaid advertising