Brancon Communications

Bansdroni, Kolkata

Responsibilities:Develop and execute digital marketing campaigns across various platforms, including social media, search engine optimization (SEO), email marketing, and display advertising.Monitor and analyze website traffic and user engagement using web analytics tools to identify areas of improvement and optimize marketing campaigns accordingly.Conduct market research to identify emerging trends, customer preferences, and competitor activities to inform marketing strategies.Manage social media accounts, including content creation, scheduling, and community management to enhance brand presence and engage with the target audience.Create and manage email marketing campaigns, including the development of compelling content, segmenting target audience lists, and analyzing campaign performance.Optimize website content and structure for improved search engine visibility and organic traffic through keyword research, on-page optimization, and link-building strategies.Collaborate with internal teams, including creative, content, and sales, to ensure consistent brand messaging and alignment of marketing initiaRequirements:Bachelor's or Masters degree in marketing, communications, or a related field.Proven experience (up to 2 years) in digital marketing, preferably in a similar role.Strong understanding of digital marketing channels, including social media, SEO, email marketing, and display advertising.Proficiency in using digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.Knowledge of SEO best practices, keyword research, and on-page optimization techniques.Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.Strong written and verbal communication skills with the ability to create compelling content for various digital platforms.Creative mindset with an eye for detail and the ability to think outside the box.

Requirements:A bachelor's degree or equivalent in graphic design, motion graphics, animation, or a related field.Minimum of 1-2 years of professional experience in motion graphics design for social media.Proficient in industry-standard software such as CorelDRAW, Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, and Adobe Illustrator.Strong creative thinking and visualization skills with the ability to conceptualize and execute ideas effectively.Solid understanding of typography, color theory, and composition principles.Excellent attention to detail and ability to ensure brand consistency across various social media platforms.Good communication skills to effectively collaborate with team members and clients.Ability to work independently as well as in a team environment.A portfolio showcasing your motion graphics design skills and previous work for social media campaigns.