responsibilities:
●develop and execute digital marketing campaigns across various platforms, including social media, search engine optimization (seo), email marketing, and display advertising.
●monitor and analyze website traffic and user engagement using web analytics tools to identify areas of improvement and optimize marketing campaigns accordingly.
●conduct market research to identify emerging trends, customer preferences, and competitor activities to inform marketing strategies.
●manage social media accounts, including content creation, scheduling, and community management to enhance brand presence and engage with the target audience.
●create and manage email marketing campaigns, including the development of compelling content, segmenting target audience lists, and analyzing campaign performance.
●optimize website content and structure for improved search engine visibility and organic traffic through keyword research, on-page optimization, and link-building strategies.
●collaborate with internal teams, including creative, content, and sales, to ensure consistent brand messaging and alignment of marketing initia
requirements:
●bachelor's or master’s degree in marketing, communications, or a related field.
●proven experience (up to 2 years) in digital marketing, preferably in a similar role.
●strong understanding of digital marketing channels, including social media, seo, email marketing, and display advertising.
●proficiency in using digital marketing tools such as google analytics, google ads, social media management platforms, and email marketing software.
●knowledge of seo best practices, keyword research, and on-page optimization techniques.
●excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
●strong written and verbal communication skills with the ability to create compelling content for various digital platforms.
●creative mindset with an eye for detail and the ability to think outside the box.