- Develop relationships with potential clients: Sales executives are responsible for identifying and contacting potential clients to build relationships and generate leads for the company.- Conduct direct marketing activities: The sales executive will be required to carry out direct marketing activities such as cold calling, emailing, and other communication methods to promote the company's products or services.- Generate leads: It is crucial for the sales executive to actively seek out new leads through various channels like social media, networking events, and referrals to increase sales opportunities.- Perform field sales activities: The sales executive will be expected to participate in field sales activities, including meeting clients in person, showcasing products or services, and closing deals to achieve sales targets.Skills and Expectations:1. Corporate Sales knowledge: The candidate should have a good understanding of corporate sales strategies and tactics to effectively target businesses and close deals.2. Direct Marketing experience: Experience in direct marketing techniques will be essential for the sales executive to reach out to potential clients and generate leads successfully.3. Strong communication skills: Excellent verbal and written communication skills are required to engage with clients, present product offerings persuasively, and negotiate deals effectively.4. Previous sales experience: A minimum of 2-5 years of experience in a sales role is necessary to excel in this position and meet sales targets consistently.5. M.B.A/PGDM qualification: The candidate should have a Master's in Business Administration or Post Graduate Diploma in Management to demonstrate a strong foundation in business and sales acumen.