Aertrip India Limited

Central Delhi

Google Ads Specialist Job DescriptionKey ResponsibilitiesPlan, create, and optimize ads across Search, Display, Video, and Shopping campaigns.Conduct keyword research and select highperforming keywords.Write engaging ad copy and work with creative assets.Set up targeting strategies (audience, location, device, demographics).Analyze performance metrics (impressions, clicks, CTR, conversions, ROI).Run A/B testing for creatives and targeting.Manage bidding strategies and daily budgets.Monitor landing pages and suggest improvements to boost conversions.Prepare regular performance reports with insights and recommendations.Keep up to date with Google Ads platform updates and best practices.Skills & QualificationsStrong knowledge of Google Ads and Google Analytics.Analytical and datadriven approach to optimization.Experience in performance marketing and digital advertising.Attention to detail and strong copywriting skills.Bachelors degree or relevant certifications in marketing or related fields.Meta Ads Specialist (Facebook & Instagram) Job DescriptionKey ResponsibilitiesPlan, execute, and optimize campaigns on Facebook, Instagram, Messenger, and Audience Network.Develop fullfunnel strategies (awareness, consideration, conversion).Conduct audience research, including custom and lookalike segmentation and retargeting.Create ad copy and visuals tailored to platform and campaign goals.Set up targeting, budgets, and bidding strategies.Monitor KPIs (CTR, CPC, ROAS, conversions) and optimize accordingly.Perform A/B testing for ads, audiences, and bidding.Collaborate with marketing and creative teams for consistent branding.Stay updated on Meta Ads Manager features, rules, and trends.Provide detailed performance reporting and actionable next steps.Maintain compliance with Meta ad guidelines.Skills & QualificationsExpertise in Meta Ads Manager and campaign analytics.Strong grasp of performance marketing tactics.Analytical skills to interpret and act on campaign data.Creativity in storytelling and ad design.Experience with A/B testing and optimization techniques.Knowledge of audience targeting and remarketing strategies.

Motion Graphic Designer Job DescriptionPosition OverviewWe are seeking a talented Motion Graphic Designer to create engaging and impactful visual content for digital, social media, advertising, and multimedia platforms. The ideal candidate should be proficient in motion design, animation, and video editing, with a strong sense of timing, visual storytelling, and branding.Key ResponsibilitiesConceptualize, design, and animate creative assets for marketing campaigns, explainer videos, social media content, and advertisements.Create motion graphics, animated typography, and visual effects that align with brand guidelines and campaign goals.Collaborate with marketing, creative, and content teams to develop engaging visual narratives.Edit and refine animations and videos for various media platforms.Work on storyboards, style frames, and design prototypes to visualize concepts.Manage multiple projects, ensuring timely delivery without compromising quality.Stay updated on design and animation trends, tools, and techniques.Ensure all assets are optimized for different platforms and formats.Skills & QualificationsProven experience as a Motion Graphic Designer, Animator, or similar role.Proficiency in industry tools such as Adobe After Effects, Adobe Premiere Pro, Illustrator, Photoshop, and other design/animation software.Strong understanding of composition, color theory, typography, and visual hierarchy.Ability to create both 2D and simple 3D animations (knowledge of Cinema 4D, Blender, or similar is a plus).Creativity and attention to detail with strong visual storytelling abilities.Ability to work independently as well as collaboratively in a fastpaced environment.Strong time management and organizational skills.A portfolio showcasing motion graphics and animation work is required.Education & ExperienceBachelors degree in Graphic Design, Animation, Multimedia, or a related field (preferred but not mandatory if backed by strong portfolio).2+ years of experience in motion design or animation (agency or inhouse experience preferred)