Ads Manager

Aertrip India Limited

google ads specialist job description

key responsibilities

plan, create, and optimize ads across search, display, video, and shopping campaigns.

conduct keyword research and select highperforming keywords.

write engaging ad copy and work with creative assets.

set up targeting strategies (audience, location, device, demographics).

analyze performance metrics (impressions, clicks, ctr, conversions, roi).

run a/b testing for creatives and targeting.

manage bidding strategies and daily budgets.

monitor landing pages and suggest improvements to boost conversions.

prepare regular performance reports with insights and recommendations.

keep up to date with google ads platform updates and best practices.

skills & qualifications

strong knowledge of google ads and google analytics.

analytical and datadriven approach to optimization.

experience in performance marketing and digital advertising.

attention to detail and strong copywriting skills.

bachelors degree or relevant certifications in marketing or related fields.

meta ads specialist (facebook & instagram) job description

key responsibilities

plan, execute, and optimize campaigns on facebook, instagram, messenger, and audience network.

develop fullfunnel strategies (awareness, consideration, conversion).

conduct audience research, including custom and lookalike segmentation and retargeting.

create ad copy and visuals tailored to platform and campaign goals.

set up targeting, budgets, and bidding strategies.

monitor kpis (ctr, cpc, roas, conversions) and optimize accordingly.

perform a/b testing for ads, audiences, and bidding.

collaborate with marketing and creative teams for consistent branding.

stay updated on meta ads manager features, rules, and trends.

provide detailed performance reporting and actionable next steps.

maintain compliance with meta ad guidelines.

skills & qualifications

expertise in meta ads manager and campaign analytics.

strong grasp of performance marketing tactics.

analytical skills to interpret and act on campaign data.

creativity in storytelling and ad design.

experience with a/b testing and optimization techniques.

knowledge of audience targeting and remarketing strategies.

• Experience

  3 - 5 Years

• No. of Openings

  2

• Education

  B.A, B.C.A, B.B.A

• Role

  Ads Manager

• Industry Type

  Travel / Tourism

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  Aertrip India Limited Kh-385 Ch. Balraj and Sons Building 2nd Floor Ghitorni Delhi 110030