Digital Marketing PPC Expert Bidding AMS Ecommerce Digital Marketing Online Marketing
1. Should have extensive knowledge and working experience in running Search, Display, Sponsored campaigns on various platforms such as Amazon, Flipkart and other ecommerce platforms.
2. Should be able to create, manage and maintain our Amazon Brand store and can also assess competitive product, pricing, and promotion strategies; identify new product and category niches.
3. Manage, review, and perform daily optimizations in Amazon Ad campaigns. Develop & execute strategies for campaign structuring, targeting, and other aspects of ads.
4. Analyse & report data to determine ways to optimize performance and improve conversion rates. Make recommendations to continually improve performance by analyzing internal results, competitive data, and keeping on top of industry trends.
5. Must have experience in running a conversion-based campaign for E-commerce business (Both B2B and B2C) like Amazon, Flipkart etc.
7. Should have good knowledge in SEO (keyword, image optimization etc.)
8. Strong MS Excel Skills and Report Generation
9. Should have creative content writing skill that communicates the client business in various places such as ads, web banner.
10. Should be well enough to optimize existing PPC campaign components including, but not limited to ad copies, bid prices, cost per conversion, cost per click, keyword research, etc.
11. Knowledge on Amazon Marketing Services / Flipkart ads.