Role Summary
The Senior Social Media Marketer is expected to ideate marketing campaigns, define communications
strategy along with handling the end to end social media pages/presence. This role is central to how
Sataack 50 will be experienced on Instagram, Facebook, LinkedIn, YouTube, and X.
Position: Senior Social Media Marketer
Location: Andheri (W), Mumbai (Work from Office)
Experience: 5 years (relevant industry experience)
Reporting To: Internal Team
CTC: 6,00,000 to 9,00,000 (depending on work experience and portfolio)
Roles & Responsibilities
- Ideate, strategize, and execute marketing campaigns for the league across all the marketing
platforms.
- Create and own the monthly content calendars as per the strategy.
- Execute digital marketing strategies and run marketing campaigns from time to time.
- Handle end-to-end deployment of marketing campaigns, including scheduling, publishing,
paid boosts, and ORM.
- Designing the follower growth and engagement growth strategy on Instagram, Facebook,
LinkedIn, YouTube, and X.
- Ensure timely announcements around events, media launches, press conferences, and match
days / event days, and other important days.
- Drive execution of the content calendar across all platforms, from time to time.
- Coordinate constantly with the video production team to ensure timely delivery and posting of
assets.
- Participate in internal brainstorming sessions and contribute to campaign ideas.
- Prepare monthly performance reports covering reach, engagement, follower growth, and
campaign outcomes.
- Familiarity with content creation/editing tools (CapCut, Canva, Adobe Premiere basics).
Qualification
- Master’s degree in Marketing / communications field or MBA in Marketing.
- 5 years of experience in branding / social media marketing, preferably in sports,
entertainment, or media industry.
- Proven track record of growing social media accounts at scale.
- Strong understanding of platform-specific content formats.