job duties & responsibility:
• design and implement social media strategy to align with business goals. social media overall content designing, planning, strategising & execution with our team
• generate, edit, publish and share engaging content daily (. original text, photos, videos and news)
• collaborate with outside agencies for social media and emailers.
• responsible for emailers and whats app broadcast message strategy.
• monitor seo and web traffic metrics
• perform research on current benchmark trends and audience preferences
• communicate with followers, respond to queries in a timely manner and monitor customer reviews
• oversee social media accounts’ design (. facebook timeline cover, profile pictures and blog layout)
• suggest and implement new features to develop brand awareness, like promotions and competition
• stay up-to-date with current technologies and trends in social media, design tools and applications
• participation in product creative photography, brands' lookbook & campaign shoot content, video content creation with outside agencies
• social media marketing (smm) execution as per targets & across all available platforms for best market reach.
• uniformity of brands' data across all social media platforms with enhancement of brands' usp/ culture, image, etc.
• deep analytics study on existing social media data & strategy build-up to increase the engagement by 10x
• daily posting across all handles & creation of stories , creative writing & layout designing to be well executed as per month on month plan.
• daily reports/ as per sop’s & weekly review meetings