Social Media Manager (Male)

Job Title: Social Media Manager

Brand: VRO by Sawariya group (Website: ) (Instagram: @)

Experience: 2 to 4 years

Location: Mumbai (On-site) Department: Marketing

Reports to: Marketing Lead

About the brand

VRO by Sawariya Group is building India€™s first conversational-AI lifestyle marketplace for men, designed around how men actually live, shop, and make decisions.

A brand rooted in culture, individuality & intentionally rejects aspirational perfection & loud masculinity. VRO's AI - speaks like a trusted BRO who makes things easier, smarter, and more relevant without trying too hard to everyday men navigating work, fitness, grooming, style, and well LIFE>>>.

Role Overview

You€™ll work closely with the Marketing Lead to plan & design content, manage calendars, support influencer collaborations, and help execute brand IPs, events, and is not just a planning role - it€™s about making things happen on time.

What You€™ll Do

— Craft social media strategies for VRO€™s social media platforms like Instagram,

YouTube, LinkedIn & X

— Create content calendar across platforms & manage posting

— Craft & Manage campaigns on META Ads & Google Ads (Understanding of SEO &

targeting)

— Manage end-to-end Influencer collaborations (barter+paid)

— Assist the Marketing lead in execution of events, brand IPs & partnerships

— Track & maintain content performance reports for real time content optimisations

Qualifications

— Bachelor€™s degree in Marketing, Communications, Media Studies, or a related field

— Experience in managing social media in men€™s fashion, grooming, fitness, lifestyle brands OR have worked with an Agency/ Ecom marketplace.

— Managed content & build strategy for social media platforms like Instagram,

YouTube, LinkedIn & X

— Experience creating lifestyle or culture-led content, Meme marketing

— Growth mindset & self-starter

— Good cultural judgement - knows what fits and what doesn€™t

— Organised, reliable, and execution-focused. Prefer clarity over chaos.

— Strong communication & negotiation skills

(Bonus)

— Shoot and edit reels and short-form videos (phone is fine)

— On-camera comfort (vox-pop, casual interviews, conversations)

— Familiar with AI tools for content production

Tools You Might Use

Notion, Hootsuite (or alternative), Google Sheets, Meta Business Suite for posting, META

Ads Manager, basic analytics tools, AI Tools, Canva, Adobe photoshop, etc (We care more about output than tools.)

• Experience

  3 - 6 Years

• No. of Openings

  1

• Education

  Graduate (Professional Degree)

• Role

  Social Media Manager

• Industry Type

  FMCG / Retail / Food / Beverages

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  BKC