about hoopr
hoopr is india's largest b2c/ b2b marketplace for licensing music, offering a comprehensive
library of high-quality, pre-cleared original, popular and trending tracks for content creators,
brands, and businesses. we are revolutionizing how content is soundtracked in india,
empowering creativity while ensuring legal compliance and fair compensation for artists. we
are a fast-growing, dynamic team, passionate about music, technology, and building an
ecosystem that supports artists.
the role
we are looking for a creative, enthusiastic, and results-driven content and social media
executive to join our marketing team. you will be instrumental in developing, executing, and
managing hoopr's content strategy and social media presence across various platforms. this
role requires a blend of creative writing, visual storytelling, community engagement, and
analytical skills to drive brand awareness, engagement, and customer acquisition.
key responsibilities
content creation & strategy
develop and execute a comprehensive content calendar aligned with hoopr's marketing
objectives and brand voice.
create compelling, high-quality, and engaging content for various platforms, including
social media (reels, shorts, stories, carousels, static posts), blogs, website, email
newsletters, and other marketing collateral.
write crisp, clear, and persuasive copy for social media posts, ad creatives, blog articles,
and video scripts.
work closely with design and video teams to produce visually appealing and effective
content.
social media management
manage and grow hoopr's presence across key social media platforms (., instagram,
youtube, facebook, linkedin, twitter, tiktok).
schedule and publish content, ensuring optimal timing for maximum reach and
engagement.
monitor social media channels for trends, mentions, comments, and messages, engaging
with the community in a timely and on-brand manner.
identify and engage with relevant influencers, creators, and industry thought leaders to
expand reach.
conduct regular social listening to understand audience sentiment and competitive
landscape.
performance monitoring & analysis
track, analyze, and report on content and social media performance using relevant
analytics tools (., meta business suite, youtube analytics, google analytics).
identify key metrics, generate insights, and recommend actionable strategies for
continuous improvement.
monitor competitor activities and industry trends to identify new opportunities.
campaign support
support integrated marketing campaigns by developing social media and content assets.
assist in brainstorming new content ideas and campaigns to drive user acquisition and
engagement.
qualifications
bachelor's degree in marketing, communications, journalism, media studies, or a related
field.
1-3 years of proven experience in content creation and social media management,
preferably within a tech, music, media, or creator economy company.
demonstrable experience managing multiple social media platforms.
excellent written and verbal communication skills in english. proficiency in hindi is a
strong plus.
strong understanding of social media trends, algorithms, and best practices, especially
for short-form video content (reels, shorts).
ability to create engaging copy and basic understanding of visual content creation
principles.
familiarity with social media scheduling and analytics tools.
creative mindset with an eye for detail and aesthetics.
self-motivated, proactive, and able to work independently as well as part of a team.
passion for music and the creator economy is a significant advantage.
bonus points if you have:
basic graphic design skills (., canva, adobe express) or video editing skills (.,
capcut, inshot).
experience with community management or building creator communities.
knowledge of seo principles for content creation.
experience in a startup environment.
2 - 3 Years
2 Openings
3.5 - 4.0 Lac/Yr
Online interview
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