Hiring For Social Media Manager

SDAS

Role Snapshot (TL;DR)

This is not a traditional social media manager role.

Apply here -

We are looking for a Gujarati-first, full-stack social media creator who can think, write, design, edit, publish, analyze, and engage end to end. You will own the Gujarati social presence of a fast-growing regional entertainment platform, using AI tools, deep cultural fluency, and an entertainment-first mindset to drive engagement, community, and growth.

The Mission

The platform exists to celebrate Indias regional cultures and stories that are often underrepresented in mainstream entertainment.

As the Social Media Manager Gujarati, you will be the voice of the brand in Gujarat, translating its vision into culturally rooted, entertaining, and shareable content that builds pride, community, and strong audience connection.

What You Will Own (Non-Negotiable)

Complete ownership of the Gujarati-language social media ecosystem

How the brand shows up in Gujarati digital culture and conversations

Culturally authentic storytelling, memes, reels, and short-form content

Community building, engagement, and social-led user growth

End-to-end execution: ideation creation publishing analysis

Key Responsibilities

1. Language-First Social Strategy (Gujarati Context)

Translate the brand narrative into authentic Gujarati storytelling

Drive discoverability of shows and content using memes, hooks, and trends

Identify the best formats: reels, shorts, memes, carousels, challenges

Plan content around:

Gujarati digital trends

Platform analytics

Cultural moments (Navratri, Uttarayan, Janmashtami, etc.)

Act as the Gujarati brand voice, ensuring tone, slang, and references feel natural and not forced

2. Full-Stack, AI-Native Content Creation

Independently create content using AI and creative tools such as:

ChatGPT, Midjourney, Runway, Pika, CapCut, Canva, Adobe Express

Publish daily on Instagram, Facebook, and YouTube

Own the full lifecycle: ideation, writing, designing, editing, posting, analyzing

Build fast, culturally sharp content pipelines without external dependencies

Maintain high creative quality with cultural sensitivity

3. Community Building & Engagement

Actively engage with audiences through comments, DMs, polls, Q&As, UGC

Build WhatsApp communities for memes, previews, reminders, and feedback

Convert passive viewers into active, loyal community members

Collaborate internally to engage both existing subscribers and new users

4. Growth, Performance & Analytics

Track and analyze performance metrics: views, watch time, shares, saves, sentiment

Work with performance marketing teams to amplify high-performing content

Build recurring social content IPs rooted in Gujarati culture

Balance growth metrics with long-term brand and cultural equity

5. Cross-Regional Collaboration

Share learnings with other regional language teams

Adapt successful content frameworks while preserving Gujarati authenticity

Contribute to building a scalable regional social media playbook

Mandatory Screening Criteria

Fluent in Gujarati (written & spoken) with deep cultural understanding

36 years of hands-on experience in heavy social or digital content creation

Proven end-to-end ownership of social media execution

Ability to independently create reels, memes, carousels, and short videos

Strong experience with AI tools for creative production

Demonstrated success in community engagement, not just posting

Mandatory portfolio showcasing original Gujarati content

Preferred Backgrounds

Regional OTT, entertainment, or Gujarati-first content brands

Creators or social teams deeply embedded in Gujarati digital culture

Backgrounds to Avoid

Generic social media agencies without regional depth

Hindi/Bollywood-first brands lacking Gujarati context

Pure performance marketing profiles

News/media brands with broadcast-only mindset

Skills & Competencies

Gujarati cultural fluency & storytelling

Full-stack content creation

AI-native creative execution

Community building & engagement

Social strategy & analytics

Strong creative judgment and taste

Entertainment-first mindset

Why This Role Matters

This role will define whether the platform becomes:

Just another OTT app with Gujarati content, or

The cultural home for Gujarati entertainment and identity

You will shape how an entire community feels seen, represented, and entertained

• Experience

  2 - 3 Years

• No. of Openings

  1

• Education

  Graduate

• Role

  Social Media Manager

• Industry Type

  Media / Entertainment / Broadcasting

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Home