planning and execution of branding campaigns with brand strategy and communication.
• digital and social media plans planning and execution (includes keyword management and
planning)
• campaign execution and competition monitoring and analysis.
• developing creative marketing campaigns ideas to initiate and plan ugc-related content to
engage users and drive brand awareness.
• creating the content roadmap for knowledge sharing, live sessions, and other engagement
activities for social media handles.
• maintain frequency on social media handles to keep followers engaged and execute
boosting campaigns during product launches.
• marketing resource/assets management for product launches, video production, pr
activities, and aiding in managing and negotiating with influences, kols, celebrities, and
agencies.
• end to end influences/kol/agencies/vendors management. (planning, negotiation, dealing,
etc.)
• coordinated and managed assets needed to execute btl and pr campaigns.
• end-to-end launch event/activation planning and execution.
experience: 4-5 years of proven experience as a community /marketing/brand manager (community
building/social media/offline events etc.)
qualification & skills: -
• mba (preferably in marketing)
• excellent communication (verbal & written)
• experience launching community initiatives (., building an online forum. launching an
ambassador program, creating an event series online/offline)
• attention to detail
• ability to identify and track relevant community metrics
• knowledge of online marketing and offline marketing (btl)