A social media manager develops and executes digital strategies to build a brand's online presence, creating engaging content, scheduling posts, interacting with audiences, running campaigns, analyzing performance data, and staying ahead of trends to boost visibility, engagement, and sales. They act as the brand's voice, managing its reputation across platforms, coordinating with other departments like marketing, and adapting strategies to different audiences and evolving platforms.
Key Responsibilities:
Strategy & Planning: Develop social media plans aligned with business goals, define target audiences, and set Key Performance Indicators (KPIs).
Content Creation & Management: Create, edit, and curate content (text, images, videos) for various platforms, ensuring brand consistency.
Community Engagement: Monitor, respond to comments, messages, and reviews, fostering a positive community and managing reputation.
Campaign Execution: Plan and launch social media campaigns, often collaborating with marketing and PR teams, to drive specific outcomes like leads or sales.
Analytics & Reporting: Track performance metrics (likes, shares, conversions) and use data to refine strategies and report results to stakeholders.
Trend Monitoring: Stay updated on new platforms, algorithm changes, and digital marketing trends to keep the brand relevant.
Role Variation:
Small Companies: May handle content creation and daily posting directly.
Large Corporations: Often focus more on strategy, approvals, and high-level campaign management, with specialized teams for content.