*Oversees all company social media accounts management
*Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
*Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals
*Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction
*Audits and analyses social media presences, including digital advertising costs and returns
*Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
*Interviews, hires, and trains social media team members
*Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
*Monitors and develops reports on competitor activity within social media spaces