• to develop social media strategy, work on engagement strategies, lead the development of strategic content and social media campaigns to help meet the goals of the team.
• work with employees, functional heads, and senior executives to build content that fulfills the business and brand objectives.
• develop content for websites and /modify the website and mobile app from time-to-time to keep websites up to date.
• produce content for the website, leadership articles and other pr programs.
• formulate content plans to ensure social media outlets are populated with fresh, interesting, and innovative content
• spot trends, engagement, brand integration opportunities, and campaign opportunities on social media
• communicate with followers, respond to queries in a timely manner and monitor customer reviews
• work with the design team/agency to execute social media calendars and grow follower base
education & required skills
• bachelor's/masters degrees in journalism / public relations, business or english.
• proof-reading and copy-writing skills are critical for the role
• 8-10yrs of content marketing / pr / social media marketing experience in the b2b industry
• conceptualizing content themes and understanding of design elements to deliver a best-in-class finished content asset