Job Summary:
We are looking for a knowledgeable and results-driven SEO Executive to join our marketing team. The ideal candidate will be responsible for managing all SEO activities including keyword research, content optimization, on-page and off-page SEO, and performance reporting. The goal is to increase organic visibility, drive traffic, and improve search engine rankings for our websites.
Key Responsibilities:
Perform keyword research to optimize existing content and discover new opportunities.
Conduct on-page optimization including meta tags, headers, image alt texts, and internal linking.
Execute off-page SEO strategies such as link building, outreach campaigns, and guest posting.
Analyze and track performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
Audit websites to identify SEO issues and provide actionable recommendations.
Collaborate with the content, design, and development teams to implement SEO best practices.
Monitor and report on SEO KPIs, including rankings, traffic, and conversion metrics.
Stay up-to-date with the latest trends and algorithm updates in SEO and search engine technology.
Required Skills & Qualifications:
Bachelor's degree in Marketing, Communications, IT, or related field.
Proven experience (2-5 years) in SEO or digital marketing roles.
Strong understanding of search engine algorithms and ranking methods.
Familiarity with SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
Excellent written and verbal communication skills.
Ability to work independently and as part of a team.
Strong analytical and problem-solving skills.