Job Summary:
The SEO Specialist will be responsible for planning, implementing, and managing our SEO strategy. This role will focus on improving our organic search rankings, driving traffic to our website, and increasing conversions. The ideal candidate will have a deep understanding of search engine algorithms, an analytical mindset, and a proven track record of successful SEO campaigns.
Key Responsibilities:
Develop and execute comprehensive SEO strategies, including keyword research, content optimization, technical SEO, and link building.
Conduct in-depth keyword research to identify high-value keywords and content opportunities.
Perform technical SEO audits to identify and resolve website issues that may impact search rankings (., crawl errors, site speed, mobile-friendliness, schema markup).
Optimize website content, including meta descriptions, title tags, headers, and body content, for search engines and user experience.
Monitor and analyze website performance using SEO tools (., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz) and provide regular reports on key metrics.
Implement and manage link-building strategies to acquire high-quality backlinks.
Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
Collaborate with content creators, web developers, and marketing teams to ensure SEO best practices are integrated into all digital initiatives.
Analyze competitor SEO strategies and identify opportunities for improvement.
Identify and implement strategies for local SEO as applicable.
Educate internal teams on SEO best practices.