Research keyword trends.
Analyze site analytics to gauge which areas of the site have more traffic.
Knowledge of SEO practices.
Familiarity with google analytics and other analytic tools.
Excellent written communication skills.
Ability to multitask.
Conducting keyword research using dedicated software to optimize the content.
Generating content ideas and guiding writers to produce SEO-friendly content.
Monitoring website traffic, search results, and on-site and off-site SEO.
Implementing and administrating search engine programs (XML sitemaps, webmaster tools, etc.).
Look for issues with loading times and page errors.
Detect potential violations of SEO that can incur a penalty.
Use keywords that are important for SEO.