Responsibilities
Utilize HTML/CSS and email marketing best practices to create and code interactive experiences for email.
Develop/modify email templates and existing campaigns.
Contribute to the continued modernization and evolution of the brand.
Apply the best practices in email development, email compliance regulations, and accessibility.
Set up, test, and launch complex email campaigns with dynamic content, and SMS messaging.
Execute email campaigns with a heavy emphasis on customer segmentation, testing protocol, and technical execution.
Perform QA.
Ensure identical rendering across browsers, ESPs, and devices.
Troubleshoot HTML, CSS, and other performance issues.
Proactively work with teammates to improve processes and work methods for greater efficiency.
Perform coding and database maintenance tasks as required.