Roles and Responsibilities
• Build a Demand Generation infrastructure containing tools, techniques, processes to generate awareness, and drive future enterprise software customers into using and buying our products.
• Define, develop, and execute a multi-channel marketing strategy.
• Drive B2B customer acquisition and retention
• Create intimate and lasting relationships with audiences and customers
• Lead the digital presence (SEO, PPC, Email and Social etc.)
• Take on brand identity, awareness and recognition
• Research, write and publish content for blogs, whitepaper, web and more
• Develop and deliver end-to-end campaigns
• Develop sales and product marketing collateral (go-to-market strategies)
REQUIREMENTS
• Should have completed PG in Marketing
• Have minimum 2-5 years of experience in working with SAAS products
• Should have experience in International Market
• Candidates from Coimbatore area only preferred