job description: -
identify potential clients to offer them advertising services
initiate discussions with customers through emails, calls, and scheduled meetings
deliver sales pitches convincing clients to subscribe for an advertising space
highlight the benefits of various ad services and their capacity to reach a target market
provide clients with advertising sales materials to aid them in choosing appropriate service
explain the features of available ad space and their accompanying rates
supervise the hiring and daily operations of advertising sales representatives
develop and implement standards for pricing to ensure optimal returns for an ad company, as well as a satisfied customer base
carry out market research to identify new techniques to advertising sales
proffer expert recommendations to clients on more suitable advertising service based on cost and viewership
collaborate with heads of various departments in an advertising company to take important decisions as related to choice of advertising media and advertising strategies
maintain good working relationship with clients to ensure effective business dealings
conduct price negotiations with clients on behalf of an advertising company to reach favorable prices for both parties
prepare advertising budgets, set targets, and assign job duties
review media placements and ad campaigns to ensure they meet all clients’ specifications.