• hires, trains, supervises and monitors the performance of the new- and used-vehicle department managers.
• participates in the preparation of the annual dealership forecast by projecting unit sales, gross profits, expenses, and operating profits for the new- and used-sales departments.
• meets with sales managers (new and used) to establish annual and monthly objectives for unit sales, gross profits, expenses and operating profit.
• ensures that sales managers (new and used) understand dealership policies, procedures and sales systems.
• provides feedback annually to new- and used-vehicle department personnel during career development sessions.
• works with dealer and general manager to determine appropriate days supply for new and used vehicles and orders/acquires vehicle inventory accordingly.
• establishes standards for displaying, merchandising and maintaining new and used vehicles.
• establishes procedures for quick disposal of over-aged vehicles.
• issues all demonstrators and ensures that appropriate dealership records are maintained.
• checks the condition of all demonstrators monthly.
• audits repair orders for used vehicles as needed to ensure prompt reconditioning.
• meets with the general manager to review monthly forecasts, commission sheets, productivity reports, and the profit performance of each department as a whole and each salesperson individually.
• studies local market conditions, demographics, and past sales history. makes recommendations to the general manager regarding short- and long-range advertising plans, sales promotions, staffing needs, lease promotions, and compensation plans.
• conducts major sales promotions and advertising as needed (., used-car classifieds, large new display ads, radio, internet etc.).
• approves all sales incentives in writing before submitting to the office