as a retail marketing executive, you will be responsible for :
lead generation
• market mapping (big, medium and small retail outlets as per different location)
• plan and execute successful market activation campaign for a different types of retail brands
• responsible for conducting training, app downloads for retail customers
• gather customer data and pass qualified leads to the sales team
• reporting data weekly and monthly basis to the reporting manager
• handle negotiation with vendors for marketing material
customer retention
• plan and execute retention activities like certificate /gift/ thankyou card distribution
• maintaining relationships with existing clients, planning new and innovative retention strategies.
• profiling retail customers and taking feedback from existing customers
• conduct events for prospective, new, and existing customers
requirement
• proficiency in ms office to create reports and record customer data
• extrovert and interactive
• good presentation skills
• 80% fieldwork
• teamwork, corporation, and ability to work across department
• a natural business builder and networker who can ensure excellent client selection by leveraging relationships
• willingness to travel if required