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Indianmoney

In early 2008 Mr.Sudheer C.S (founder, MD and CEO of IndianMoney.com) happened to meet an auto driver while working in a top MNC Broking house. The auto driver told him that one of the sales persons from his organization has sold him an insurance policy promising that "If you pay Rs 25,000 once, you will get back Rs 1 lakh after 3 years".

Mr. Sudheer knew there was no such policy available. When he read the policy document he realized that it was a Regular Premium ULIP policy, where customer has to pay Rs 25,000 each for 3 years. Based on the market performance, customer "might" get back Rs 50,000 or Rs 75,000 or Rs 1 lakh after 3 years.

It was clear that the humble auto driver wasn't made aware of the terms and conditions and complete details of the policy. It was literally impossible for an auto driver in Bangalore to save Rs. 25,000 a year for the rest of the installments. This incident shook Mr. Sudheer, he knew that there was a need for genuine, honest and unbiased financial ad