The Public Relations (PR) professional is responsible for managing the companys public image and reputation. This role involves developing communication strategies, building media relationships, handling press coverage, and ensuring consistent brand messaging across all channels.
Key Responsibilities
Media Relations
Develop and maintain relationships with journalists, media houses, and influencers
Draft and distribute press releases, media kits, and official statements
Coordinate press conferences, media briefings, and interviews
Monitor media coverage and manage media inquiries
Communication Strategy
Develop and implement PR strategies aligned with business goals
Create compelling content including articles, speeches, blogs, and newsletters
Ensure consistent brand messaging across all communication platforms
Reputation Management
Manage crisis communication and respond to negative publicity
Monitor public perception and provide strategic recommendations
Protect and enhance the companys brand image
Event & Campaign Management
Plan and execute PR campaigns, product launches, and corporate events
Collaborate with marketing and digital teams for integrated campaigns
Measure campaign effectiveness and prepare performance reports