Key Skills
PPC Manager PPC Campaigns Keyword Research SEO
Education
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Professional Degree, Any Bachelor Degree
Job Description
Responsibilities:
Creating, developing & implementing effective paid search strategies
Executing & optimizing many PPC campaigns simultaneously
Overseeing campaigns across a number of search platforms
Targeting selected audiences through researching keywords
Managing campaign budgets & adjusting bids to optimise the ROI
Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement
Reporting KPI's to management on a regular basis through various dashboards
Producing engaging, clear & concise copy for campaigns
Ensuring that campaigns are aligned across multiple channels
Building and strengthening key relationships across PPC ad platforms and various vendors
Reducing the risk of click fraud
Staying current with PPC & SEM trend and techniques