Performance Marketing Executive - Full Time

Key Responsibilities

Campaign Management: Set up, launch, and monitor paid ad campaigns across key networks, including Google Ads (Search, Performance Max, Display), Meta Ads (Facebook & Instagram), LinkedIn Ads, and YouTube.

Data Analysis & Optimization: Actively track daily campaign performance. Analyze key metrics like Click-Through Rates (CTR), Conversion Rates (CVR), Cost Per Click (CPC), and Cost Per Lead (CPL) to optimize bids and target audiences.

A/B Testing: Design and execute split tests for ad copy, landing pages, creative designs, and audience segments to identify the highest-converting variables.

Audience Targeting & Remarketing: Build custom audiences, lookalike segments, and structured remarketing funnels to nurture warm prospects through the conversion cycle.

Creative Coordination: Work closely with graphic designers and content writers to brief them on high-performing ad creatives, hooks, and copy angles based on performance data trends.

Tracking & Analytics: Ensure accurate campaign tracking by setting up Google Analytics 4 (GA4), Meta Pixels, Google Tag Manager (GTM), and custom UTM parameters.

Reporting: Prepare daily, weekly, and monthly performance dashboards using tools like Looker Studio or MS Excel to present actionable growth insights to management.

• Experience

  2 - 4 Years

• No. of Openings

  1

• Education

  Graduate

• Role

  Performance Marketing Executive

• Industry Type

  Editors / Journalism / Content

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  Impact HR and KM Solutions Near Canada Corner Signal Ravi Chambers Basements Below Laminate Gallery