• complete responsibility of google ads, linkedin ads, facebook ads.
• end to end campaign management (from forecasting to executing,
monitoring, evaluating and optimizing campaign performance to generate
maximum leads)
• conduct keyword research and optimize the campaigns.
• research and analyze competitor advertising links and strategize the best
plan ahead for the business.
• optimize the ad copy, landing pages for the best lead quality.
• optimize the campaigns regularly for improving the performance.
• identify trends and insights, and optimize spend and performance based on
the insights.
professional skills requirement
must be graduate
proven 3+ years sem experience in managing ppc campaigns across
google, well-versed in performance marketing, conversion, and online
customer acquisition.
the specialist will also portray a passion and exceptional analytical skills
and demonstrate fluency in the acquisition of metrics, being able to
evaluate and orchestrate large campaigns spanning numerous marketing
channels.
should have a good understanding of google analytics, google tag
other skills requirement
should be able to work in a agency environment
should possess excellent communication skills.
strong analytical and problem-solving abilities.
should be aware of all the latest digital marketing tactics and
strategies.
ability to work well with various teams and handle multiple projects
simultaneously
strong customer/client service mindset
enthusiastic and positive attitude
ability to be self-starter and work under minimum supervision
agency background will be an big advantage