• Complete responsibility of Google Ads, Linkedin Ads, Facebook ads.
• End to end campaign management (From forecasting to executing,
monitoring, evaluating and optimizing campaign performance to generate
maximum leads)
• Conduct keyword research and optimize the campaigns.
• Research and analyze competitor advertising links and strategize the best
plan ahead for the business.
• Optimize the ad copy, landing pages for the best lead quality.
• Optimize the campaigns regularly for improving the performance.
• Identify trends and insights, and optimize spend and performance based on
the insights.
PROFESSIONAL SKILLS REQUIREMENT
Must be Graduate
Proven 3+ years SEM experience in managing PPC campaigns across
Google, well-versed in performance marketing, conversion, and online
customer acquisition.
The Specialist will also portray a passion and exceptional analytical skills
and demonstrate fluency in the acquisition of metrics, being able to
evaluate and orchestrate large campaigns spanning numerous marketing
channels.
Should have a good understanding of Google Analytics, Google Tag
OTHER SKILLS REQUIREMENT
Should be able to work in a agency environment
Should possess excellent communication skills.
Strong analytical and problem-solving abilities.
Should be aware of all the latest digital marketing tactics and
strategies.
Ability to work well with various teams and handle multiple projects
simultaneously
Strong customer/client service mindset
Enthusiastic and positive attitude
Ability to be self-starter and work under minimum supervision
Agency background will be an big advantage