Marketing Lead

UPAY NGO

1 - 2 Years
1 Openings
0.8-0.8 Lac/Yr
Nagpur

Key Skills

Marketing Skill Presentation Communication Negotiation Skills MS Office

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Job Description

We are looking for a Marketing Lead who will be working under the portfolio of Outreach Lead to organize and oversee Marketing and Promotional activities and ensure effective communication among the stakeholders, media and the public.

The responsibilities include Planning, tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing and communication channels. You will also be responsible for maintaining various office documents and records and preparing proposals and reports.

We expect you to have a creative mind and excellent communication skills. If you are also confident in your public speaking and project management abilities, wed like to have you on board.

Responsibilities:

1. Collaborate with teams to develop and implement an effective marketing and communications strategy based on our target audience.

2. Write, edit, and distribute marketing and branding content, including publications, press releases, website content, annual reports, speeches, and other marketing material that communicates the organization's activities, and/or services.

3. Respond to media inquiries and arrange interviews.

4. Establish and maintain effective relationships with various stakeholders, and maintain a database.

5. Seek opportunities to enhance the reputation of the brand, and keep track of industry requirements and trends.

6. Manage, strategize and update digital media presence.

7. Maintain records of media coverage and collate analytics and metrics.

8. Manage conflict as it arises and escalate to management.

9. Plan and organize events and promotional campaigns.

10. Prepare and maintain a range of records and documents, presentations, reports and proposals.

Experience : 1 - 2 Years

No. of Openings : 1

Education : Any Bachelor Degree

Role : Marketing Lead

Industry Type : NGO / Social Services

Gender : [ Male / Female ]

Job Country : India

About UPAY NGO

UPAY strives to make education for all increasingly accessible with its two major prongs Footpathshaala and Reach and Teach. Children are taught through open classroom programs using various recreational and skill developmental activities with the vision of a world where education is no longer a distant dream for every child.

UPAY is the product of a passionate young IIT Kharagpur graduate wishing to change the life of every Indian child through the most powerful tool education. Intending to replace begging bowls with books, Varun Shrivastava, along with three equally driven young Engineers laid the foundation for UPAY on 20th May 2010. Since its inception 10 years ago, UPAY has achieved various milestones with its multi-dimensional and personally-catered approach. With the motto that, if the children cant reach school, let the school reach them, UPAY envisions removing the disparities in the field of education.