Head Marketing

Medical Recruitment Consultancy

position: head – marketing

department: marketing

location: delhi / mumbai

reports to: ceo

experience & qualifications:

• experience: 10–15 years in sales & marketing, with at least 10 years in senior leadership roles.

• education: postgraduate in marketing / business management (specialization in marketing).

• industry exposure: preferably from diagnostics, healthcare, pharma, or related sectors.

• age: below 40 years.

• salary-best in the industry

key account abilities:

• responsible for developing overall marketing & communication strategy and identifying target markets and developing strategies to communicate with them

• developing creative and media strategy for both atl (tv, print & digital) and btl marketing, go-to-market planning and consumer engagement

• help develop trade marketing plans with sales (retail promotion & activation).

• understanding consumers, their attitudes & behaviour in general and to the brand and the category.

• business strategies to deliver on market share, volume & gross margin targets.

• exploring ways of improving existing products (path and non path test menu) and services, and increasing profitability

• monitoring and analysing market trends

• studying competitors' products and services

• preparing and managing marketing plans and budgets

• managing the production of promotional material

• liaising with other internal departments such as sales and lab operation

• producing reports to monitor results

• conversion of business goals to marketing plans.

• conversion of consumer insights into marketing ideas.

financials:

▪ increase profitability margin (full mrp business through walk-in, standardization of discounts, enhance path and non-path contribution and pricing decision.

▪ increase prescriber base along with sales team (kol management with top 100 clients)

▪ right test mix (routine & specialized)

▪ brand awareness – market share or position (need to create some benchmark based on business plan

▪ promotional strategy (monthly and annual)

▪ supervise daily performance wherever appropriate to optimise resource use, minimise costs and maintain quality standards

how to apply:

send your updated cv with the subject line “application – head of marketing”.

________________________________________

regards,

sazid ali

hr – medical recruitment consultancy

• Experience

  10 - 15 Years

• No. of Openings

  01

• Education

  M.B.A/PGDM [Marketing]

• Role

  Marketing Head

• Industry Type

  Hospitals / Medical / Healthcare Equipments

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office