- Develop and implement comprehensive marketing strategies aligned with the hospital’s mission, vision, and business goals.
- Conduct market research to identify opportunities, patient needs, and competitive landscape.
- Strengthen the Goenka Hospital brand image across all communication channels.
- Ensure brand consistency in all campaigns, promotional materials, and internal communications.
- Plan and execute offline marketing activities such as events, health camps, seminars, and print media advertising.
- Design and promote programs that improve patient acquisition and retention.
- Develop educational and awareness campaigns that inform the public about hospital services and specialties.
- Act as the key point of contact for media interactions, press releases, and public statements.
- Build and maintain relationships with media outlets, healthcare influencers, and community leaders.
- Collaborate with departments like operations, clinical, finance, and administration to align marketing efforts with hospital objectives.
- Use patient feedback and analytics to refine communication approaches and service positioning.
- Develop and manage the hospital’s marketing budget effectively.
- Ensure cost-efficient execution of all marketing campaigns and initiatives.
- Build and lead a high-performing marketing team.
- Conduct training and development programs to enhance team capabilities.
Experience
4 - 7 Years
No. of Openings
1
Education
B.A, B.B.A, B.Com, M.A, M.B.A/PGDM, M.Com
Role
Marketing Head
Industry Type
Call Centre / BPO / KPO / ITES / LPO
Gender
Male
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Face interview location
RG Baruah Rd, near AUNTY SHOP, Bhaskar Nagar, Guwahati, Assam 781021.