• develop product messaging that differentiates new products and services from others in the market.
• responsible for creation and execution of end-to-end marketing campaigns to position our products as solutions for our customers and partners worldwide.
• communicate the value of new products and services to the sales and marketing team.
• speak and present both internally and externally to promote the story of our product.
• develop and implement promotional activities such as promotions and product launches.
• understand the market, target customers, their needs, the competition landscape to identify growth opportunities.
• build highly engaging campaigns across user funnels to increase conversion rates.
• representing the customer voice in product development, marketing and all related communications.
• develop comprehensive marketing plans for sales and marketing teams.
• work closely with product development team to determine the most profitable course for each existing and new product.
• help the marketing team to generate strong momentum ahead of new product launches.
• focus on implementing programs that consistently generate new, high-quality leads for our company.
• increase our digital presence.