Develop and Execute Campaigns: Plan, coordinate, and implement marketing campaigns across digital and offline channels.
Conduct Market Research: Analyze market trends, identify target audiences, and research competitor products to inform strategies.
Create Content: Write marketing copy for various platforms, including newsletters, ads, product pages, and website content.
Manage Digital Presence: Schedule and publish content, manage social media channels, and update website content using CMS platforms.
Analyze Performance: Track and report on marketing campaign performance, using data to make improvements.
Collaborate with Teams: Work with sales, graphic designers, and advertising agencies to ensure consistent brand messaging and achieve business goals.
Manage Budgets: Oversee marketing budgets to ensure efficient allocation of resources.
Build Relationships: Foster positive relationships with customers and other stakeholders to enhance the organization's reputation.
Essential Skills
Communication: Strong verbal and written communication skills for creating content and interacting with stakeholders.
Analytical Skills: Ability to analyze market data, evaluate campaign performance, and identify trends.
Creativity: Develop innovative marketing ideas and creative content.
Organizational & Time Management: Skill in coordinating campaigns, managing timelines, and organizing marketing activities.
Commercial Awareness: Understanding of business goals and how marketing efforts contribute to them.
Technical Skills: Proficiency in web analytics tools, content management systems (CMS), and various marketing software packages.
Attention to Detail: A thorough approach to producing marketing materials and managing campaigns.