jd: trade marketing executive
• based out of zone/region – branch marketing executive
• encompassing btl and retail branding on regional level
• preparing and executing visibility campaigns for brand and sub brands
• campaign planning and management
• bridge between sales force on ground and the creative team for inputs
• liaise with agencies/vendors and other intermediaries, to optimize the execution activities
• co-ordinate with internal stakeholders and partners to facilitate the development
• conducts quarterly quality audits to ensure vendor’s delivery
• product training
kras:
• responsible for project managing and executing field events
• ensure that localized pos/ merchandizing is implemented and activated in regions
• ensure that all in-shop and visibility requirements and implemented post approval of budget
• responsible for local brand development implementation
• continuously track competitor activities
core skills:
• knowledge on visibility materials
• independently work on projects
• strong communication and analytical skills
• highly motivated and energized
• engaging key project stakeholders
• multi-tasking
competencies:
• strong presentation skills
• analytical skills
• on-ground activity management
• art of persuasion
• self-driven and enthusiastic individual
• minimum 3-5 years of experience in btl marketing