JD:
Audience: Work alongside the Data Science & Audience Insights team and use our social listening tools to identify and build an understanding of our clients’/prospects’ target audiences and trends
Set clear objectives: Agree on objectives for campaigns considering traffic, brand awareness, customer retention, online reputation, leads, or sales as a starting point
Social strategy: Work alongside the client’s internal team, agency, or/and our Content & Digital PR team to define and manage the Social strategy. This may also include working alongside the Paid Media team when amplifying social campaigns.
Campaign Analysis: Analyse the end of campaign performance, coming back to the campaign objectives and business goals, and identifying successes and areas for improvement
Influencer marketing: Work with clients to define the right approach for influencers to meet the set objectives. Identify and liaise with relevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in place.