Key responsibilities:
1. Create engaging visual content:
Design eye-catching graphics for various digital platforms such as social media, websites, and email campaigns to attract and engage target audiences.
2. Develop brand identity:
Work on developing and maintaining a consistent brand identity through the creation of logos, color schemes, and other visual elements that reflect the company's values and messaging.
3. Collaborate with teams:
Communicate effectively with marketing and content teams to understand project requirements and deliver designs that align with the overall marketing strategy.
4. Stay updated on design trends:
Research and stay abreast of the latest design trends, tools, and techniques to ensure that all designs are fresh, modern, and relevant.
Required skills and expectations:
- Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Strong creativity and artistic abilities to conceptualize and create visually appealing designs.
- Attention to detail and ability to work efficiently under tight deadlines.
- Good communication skills to effectively collaborate with team members.
- Basic understanding of design principles and aesthetics.
- Ability to take feedback constructively and incorporate changes as needed.