key responsibilities:
1. campaign strategy & execution
- develop, implement, and manage google ads (search, display, youtube) and meta ads (facebook & instagram) campaigns targeting hosting, vps, and dedicated server customers.
- perform detailed keyword research and a/b testing to optimize ad performance.
- create full-funnel ad strategies - from brand awareness to remarketing and lead nurturing.
- ensure proper conversion tracking, retargeting, and audience segmentation setup.
2. budget & performance optimization
- manage monthly ad budgets exceeding -3-5 lakhs, ensuring optimal roi.
- continuously analyze cpc, cpa, roas, ctr, and conversion rates, implementing real-time optimizations.
- scale performing campaigns while cutting underperforming assets swiftly.
- manage campaign automation, scripts, and ai-driven bidding strategies.
3. creative & communication alignment
- collaborate with the youstable marketing & design team to develop compelling ad creatives, copy, and landing pages that drive high-intent conversions.
- maintain brand consistency across all ads, ensuring messaging aligns with youstable-s premium hosting identity.
4. data analytics & reporting
- utilize google analytics, meta ads manager, and crm dashboards to measure performance.
- generate weekly and monthly reports detailing ad performance, sales metrics, and roi insights.
- recommend data-driven strategies for campaign improvement and growth.
5. cross-functional collaboration
- work closely with the sales, seo, and content teams to synchronize campaigns with product launches and seasonal offers.
- coordinate with technical teams to align landing pages, utm parameters, and lead-tracking mechanisms.
Experience
1 - 2 Years
No. of Openings
1
Education
Graduate (B.A, B.Com, B.Sc, B.Tech/B.E)
Role
Google Ads Expert
Industry Type
IT-Hardware & Networking / IT-Software / Software Services
Gender
Male
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Home