Google Ads Expert

1 - 2 Years
1 Openings
2.3 - 3.0 Lac/Yr
Online interview
Lucknow

Key Skills

Google Adwords Google Analytics Google Ads Manager Semrush Semrush Tool Ahrefs Data Studio

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Job Description

Key Responsibilities:

1. Campaign Strategy & Execution

ï¿½ï¿½ Develop, implement, and manage Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram) campaigns targeting hosting, VPS, and dedicated server customers.

ï¿½ï¿½ Perform detailed keyword research and A/B testing to optimize ad performance.

ï¿½ï¿½ Create full-funnel ad strategies ï¿½ï¿½ from brand awareness to remarketing and lead nurturing.

ï¿½ï¿½ Ensure proper conversion tracking, retargeting, and audience segmentation setup.

2. Budget & Performance Optimization

ï¿½ï¿½ Manage monthly ad budgets exceeding ï¿½ï¿½3-5 Lakhs, ensuring optimal ROI.

ï¿½ï¿½ Continuously analyze CPC, CPA, ROAS, CTR, and conversion rates, implementing real-time optimizations.

ï¿½ï¿½ Scale performing campaigns while cutting underperforming assets swiftly.

ï¿½ï¿½ Manage campaign automation, scripts, and AI-driven bidding strategies.

3. Creative & Communication Alignment

ï¿½ï¿½ Collaborate with the YouStable marketing & design team to develop compelling ad creatives, copy, and landing pages that drive high-intent conversions.

ï¿½ï¿½ Maintain brand consistency across all ads, ensuring messaging aligns with YouStableï¿½ï¿½s premium hosting identity.

4. Data Analytics & Reporting

ï¿½ï¿½ Utilize Google Analytics, Meta Ads Manager, and CRM dashboards to measure performance.

ï¿½ï¿½ Generate weekly and monthly reports detailing ad performance, sales metrics, and ROI insights.

ï¿½ï¿½ Recommend data-driven strategies for campaign improvement and growth.

5. Cross-Functional Collaboration

ï¿½ï¿½ Work closely with the Sales, SEO, and Content Teams to synchronize campaigns with product launches and seasonal offers.

ï¿½ï¿½ Coordinate with technical teams to align landing pages, UTM parameters, and lead-tracking mechanisms.