sales representative is responsible for selling a company's products or services to customers. this involves identifying potential leads, building relationships, presenting products, negotiating deals, and providing customer support. they also track sales activity, meet sales targets, and collaborate with other teams to improve sales strategies.
here's a more detailed breakdown:
key responsibilities:
prospecting and lead generation:
identifying and qualifying potential customers through various channels, including cold calling, referrals, and marketing leads.
building relationships:
developing and maintaining positive relationships with customers to understand their needs and build trust.
product presentation and demonstration:
effectively showcasing products or services to potential customers, highlighting their features and benefits.
negotiation and closing:
negotiating sales terms and closing deals while ensuring customer satisfaction.
customer support and relationship management:
providing ongoing support to existing customers, addressing their queries, and building long-term relationships.
sales target achievement:
meeting or exceeding established sales quotas and targets.
sales activity tracking:
maintaining accurate records of customer interactions, sales activities, and performance in the company's crm system.
collaboration:
working closely with marketing, product development, and other teams to refine sales strategies and improve product offerings.
market research:
staying informed about market trends, competitor activities, and customer needs.
required skills:
communication skills: excellent verbal and written communication skills are essential for engaging with customers and presenting information effectively.
sales skills: proven sales experience, including the ability to prospect, negotiate, and close deals.
interpersonal skills: strong interpersonal skills for building rapport with customers and colleagues.
product knowledge: a thorough understanding of the products or services being sold.
crm proficiency: familiarity with customer relationship management (crm) software for managing customer data and sales activities.
problem-solving skills: ability to address customer issues and resolve complaints effectively.
time management and organization: strong organizational skills for managing multiple tasks and meeting deadlines.