Email Marketing Manager

Data mining using various tools

marketing using blast tools

Key Responsibilities:

Data Mining and Segmentation:

Utilize advanced data mining techniques to gather and analyze customer data from various sources and build the list.

Campaign Management:

Develop, execute, and manage end-to-end marketing campaigns, including concept ideation, content creation, scheduling, testing, and performance analysis.

Monitor and maintain the marketing calendar, optimizing send times and frequency based on industry best practices and customer preferences.

Performance Analysis and Optimization:

Monitor key performance metrics (open rates, click-through rates, conversions, etc.) and derive actionable insights from marketing campaigns.

Implement A/B tests and continuously optimize campaign elements to improve engagement and conversion rates.

Regularly report on marketing performance and provide actionable recommendations for improvement to stakeholders.

Compliance and Deliverability:

Ensure campaigns adhere to relevant industry regulations and best practices, including GDPR, CAN-SPAM Act, and deliverability standards.

Monitor deliverability and maintain a clean list by regularly managing bounces, opt-outs, and subscriber preferences.

Automation and Workflows:

Implement and manage automation workflows, including welcome series, abandoned cart reminders, and customer re-engagement campaigns.

• Experience

  4 - 10 Years

• No. of Openings

  1

• Education

  Graduate

• Role

  Email Marketing Manager

• Industry Type

  Call Centre / BPO / ITES / LPO

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Home