Job Title: eCommerce Executive (Sales & Operations)
Experience in FMCG will be preferred, with At least 3 years in Foods / Breakfast Category.
Job description
1 • Key Account Management :
Planning and finalizing business strategy for the assigned Key E-commerce accounts for business growth and increased category share TOT negotiation, discussion and closure with the specific E-Com Accounts on yearly basis in coordination with the E-Commerce Head.
Facilitating commercial reconciliation of all assigned E-Com accounts Accounts along with commercial manager/executive.
2 Key Account Relationship and Target Review :
Prepare Joint Business Plan with Key E-Com Accounts to set the Account wise objective for the current financial year and develop the tools to achieve the same.
Review of performance with assigned chains on Quarterly basis to analyses current performance basis plan and incorporate changes if required in yearly plans
3 Sales Promotion Planning :
Planning internal marketing calendars of Promotions, Activation and New Product introduction and aligning the same with internal Trade marketing team and ensuring implementation with the chains.
Internal Alignment with the Trade marketing team to ensure our brand objective always gets achieved in E-Com accounts.
4 Sales & Distribution Planning and Review :
Sales planning to ensure optimum stocks are available at all depots basis client requirement of promotions and visibility planned with the clients, to fulfill optimum fill rates with the accounts.
The position is accountable for:
Managing national, regional E-commerce and other alternate channels.
Planning and delivering sales numbers for the above set of stakeholders through a dedicated set of team members at pan-India level.
Visibility & Investment Planning
Planning and evaluating the visibility & investment assets required on the assigned E-com accounts platforms. Driving alignment with Trade marketing & execution with the accounts.
Actively partner with trade marketing to drive the revenue loop through add-to-cart on digital marketing campaigns.