Key Responsibilities:
Client Communication:
€¢ Act as the primary point of contact for clients regarding their Amazon PPC campaigns.
€¢ Regularly update clients on campaign performance, optimizations, and strategy adjustments.
€¢ Provide insights and recommendations to clients to improve their Amazon advertising outcomes.
€¢ Increasing Sellers:
€¢ Develop strategies to attract and onboard new sellers to the platform.
€¢ Work with sellers to optimize their product listings and advertising strategies for maximum visibility
and sales.
€¢ Educate sellers on best practices for Amazon PPC and overall marketplace success.
Campaign Management:
€¢ Develop, implement, and manage PPC campaigns on Amazon Sponsored Products, Sponsored
Brands, Sponsored Display, and Sponsored Brand Video.
€¢ Conduct keyword research and selection for campaigns to ensure optimal targeting and performance.
€¢ Monitor and adjust bids, budgets, and other campaign settings to meet client goals.
Optimization:
€¢ Continuously analyze campaign performance and make data-driven decisions to optimize keywords,
bids, ad copy, and landing pages.
€¢ Implement A/B testing strategies to improve ad performance and conversion rates.
€¢ Utilize tools and platforms to streamline and enhance campaign management and reporting.
Performance Monitoring:
€¢ Track and report on key performance indicators (KPIs) such as ACOS (Advertising Cost of Sales),
TACoS (Total Advertising Cost of Sales), profit margins, and overall ad spend.
€¢ Monitor keyword rankings, daily trends, and competitor activity to maintain a competitive edge.
€¢ Identify opportunities for growth and scaling successful campaigns.
Collaboration:
€¢ Work with other internal teams, including the DSP team, to ensure cohesive and integrated advertising
strategies.
€¢ Stay updated with the latest Amazon Advertising updates, policies, and best practices.
€¢ Share knowledge and insights with team members to foster a culture of continuous improvement.
Qualifications:
€¢ Proven experience in managing Amazon PPC campaigns, with a strong track record of delivering
results.
€¢ In-depth understanding of Amazon€™s advertising platforms, including Sponsored Products, Sponsored
Brands, Sponsored Display, and Sponsored Brand Video.
€¢ Proficiency in using Amazon advertising tools and analytics platforms.
€¢ Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions.
€¢ Excellent communication and client management skills.
€¢ Experience in increasing seller presence and optimizing seller strategies on Amazon.
€¢ Ability to work independently and manage multiple client accounts simultaneously.
€¢ Certifications in Amazon Advertising or related fields.
Experience
1 - 4 Years
No. of Openings
2
Education
Graduate (B.B.A, B.Com)
Role
E Commerce Executive
Industry Type
IT-Hardware & Networking / IT-Software / Software Services
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Face interview location
E1/72 , Sector 11, Faridabad (HR)